10 Quick SMS Marketing Tips

SMS Marketing Tips

Learning SMS marketing isn’t difficult, but it does require that you spend a bit of time understanding the in’s and the outs of SMS marketing, what works, what doesn’t, etc. In reality this can be very time consuming. Luckily we’re here to provide you with a few awesome SMS marketing tips that are quick and easy and enable you to get a head start in the world of SMS marketing. Take a look at these 10 amazing SMS marketing tips.

1.     Choose your Words Carefully

You have just 160 characters in which to reach the consumer. Use your words wisely and this is plenty of room to get the message across.

2.     Use A Shortcode

A shortcode should always be used with text message marketing. It is best to target at least two keywords as well. One keyword can be used for current or past subscribers, the second for new subscribers.

3.     Go Online

Your SMS marketing offers should be advertised online. Use Facebook widgets to integrate your SMS campaign, as well as other social media and websites. This is easy to do and will certainly benefit you in the long run.

4.     No Generic Content

Each offer that is sent via mobile phone should be valuable to the reader. No generic content, ever! Make each offer relevant to your business, as well as something that readers can learn something new from. If it is available easily on the Internet it is not good for SMS marketing!

5.     Keep Offers Exciting

Any time that you send out a message it should be tailored to a specific location, when available, as well as something that provides great value to the life of the subscriber. Whether it is a coupon, a special offer like BOGOF deals or notification of an upcoming sale, the offer should always be provocative.

6.     Be Professional, Be Fun

Yes, it is possible to be both professional and fun at the same time, and if you want to get results, your marketing techniques will reflect this.  Make sure that you personalize the messages as much as you possibly can, and keep things fun and interesting. Choose your words wisely!

7.     Understand and Obey All Laws, Rules & Regulations

You cannot simply send text messages to anyone; they must subscribe or ‘opt-in’ to receive them. This is just one of the many laws that are in place regarding text message marketing. Ensure that you are aware of all of these laws, rules and regulation so that you are always keeping your company safe.

8.     Make Unsubscribing Easy

You certainly want everyone who signs up for your list to stay there, but sometimes this just does not happen. For various reasons people do want to unsubscribe and you should be able to give them this option without hassle. Make unsubscribing just as easy as it is to subscribe. It will get you ahead in your business.

9.     Time it Right

You shouldn’t send text messages before 8 a.m. or after 9 p.m. but this isn’t where the timing efforts should stop. Tailor your messages appropriately. For example, if you are a restaurant that is very slow on a Monday night, offer a dinner special and send it an hour or so before the dinner crowd begins searching for the place to go for an evening out. Sending it at 10 in the morning is probably long forgotten by dinner. Timing is everything when you send a text message.

10.  Use SMS Marketing to Benefit the Company, too

While SMS marketing is certainly a wonderful form of communication with customers, its versatility also offers an effective way to communicate with those in your organization and more. A law firm could use SMS marketing to check schedules with other lawyers, for new law announcements and more. Restaurants can use SMS marketing to call in A school can use text message marketing to reach students for special activities, to notify of school closings. A political party could use SMS marketing to send voting reminders, to call in more volunteers and more. These are just a few of the examples of how you can use SMS marketing to benefit the company within.


We hope these 10 quick and easy text marketing tips have been of great help to you! Now get on out there and make SMS marketing work for you.

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