If you’re a small business owner, you have already known how important it is to have a financial plan. If you have been looking at your income only, then you are missing out on something important – your marketing spend. When you are planning your budget, ensure that you monitor your expenditure just as thoroughly as you monitor your income.
So, what are the most affordable and effective ways to monitor finances? Well, the following are the 4 marketing tactics that you as a business owner should try out for this purpose:
Social Media Marketing
This is a free-to-use marketing tool that provides business owners with a lot of exposure potential. It allows you to reach thousands (or even millions) of people in a matter of seconds. Besides the free option to advertise your services on social media, there are also paid advertising solutions that come as an additional option. If you utilize social media appropriately, your extensive reach can ensure that your business’ growth is sustained for a long time.
In this digital era when most consumers rely on their mobile phones for almost anything, SMS marketing has incredibly gained momentum. Many of the small business owners who have given this method can attest that it’s a method that gives an undeniable return on any given budget. Just like social media marketing, this method of marketing also enables you to reach thousands of people in a matter of seconds.
If there are some subscribers on your SMS list that have taken the initiative to spread word about your business, products or services, it’s only right that you reward them. Once subscribers get to know that they will be rewarded for spreading the word, they will be highly motivated. This will in turn help to generate immediate exposure. While you want to reward people for their efforts, it’s important that you ensure that your tracking methods are accurate so that you can avoid giving away unearned incentives.
Encourage Customer Reviews
One of the best ways of boosting brand loyalty is through customer reviews. When customers leave reviews about your business, it will help other potential customers to easily make up their mind. The more positive reviews you have, the higher the chance new customers will want to engage with your brand.
If you haven’t tried any of the above options, it’s highly advisable that you partner with an online texting service that cares about your business growth as much as you do. If you have any questions regarding SMS marketing or any other marketing method, feel free to call 1.800.688.6290 and you will be assisted.