Gun shops should not wait any longer to jump on the SMS marketing bandwagon. This scheme has proven itself beneficial time and time again to a plethora of different types of businesses, including gun shops.
Using Text Message Marketing
Gun shops can use text message marketing in a number of different ways. This includes:
- To advertise one-day sales events
- To offer a coupon or promo code
- Notification of a special gun show
- Clearance and discount offers
- New store openings
- New items added to the inventory
But, before you can use text message marketing you need to have a list to market to. You will appreciate the fact that it’s is one of the easiest to get customers to sign up for.
Growing the Marketing List: 7 Great Ways
Take a look at these 7 ways to grow a text message marketing list in your gun shop.
1. Provide a Freebie
If you give them something for nothing you can be sure they will sign up for your list. Continue to offer fabulous deals and they’ll stay put. Some of the freebies that a gun shop can offer includes passes to gun shops,
2. Advertise everywhere that you can
Promoting your text message marketing campaign is the one and only way that people will be aware of it. Thus you must make sure that you make it known everywhere you go. Advertise on all of your social media sites, including Facebook and Twitter, and make sure there is a message offering quick sign-up available on your website. If you have a blog, don’t forget the post!
3. Personalize all of the Offers that you Send
Each offer that you send out should be personalized to the individual as much as possible. For example, for a shopper that you know wants to buy only Remington guns, you can tailor all of your messages in reference to this brand. The customer will appreciate this. Be sure that you also include accessories, classes and other items that may be of interest to them, and perhaps sending news about their favorite brand could help seduce them. Allow customers to text you back and do as much as you can to make them feel like a part of the group. Customers really like that and it will take your business further, this is guaranteed.
4. Keep your Texts Interesting
In order to continue to grow your SMS marketing list you must keep your offers exciting, and things that people will want to tell others about. No matter how many texts you send out, each of those texts should be interesting and offer the customer an amazing offer they cannot refuse. Coupons are popular to send out, so consider offering a coupon to the customer. You can also offer specials only available for those who participate in your text offers, or you could provide them with a contents or a free offer.
5. Invite a Friend
There are a number of ways that you can use text message marketing to gain more consumers by having those already on your list refer a friend. There are also plenty of ways that this can be done. Create a fun contest or use other creative measures that will enable a deal for those on your list as well as the friend they have join.
Gun Shops Greatly Benefit from Text Message marketing
Using text message marketing for your gun shop is a really good idea. The benefits are in black and white, and whether you are a small, medium or large shop you will find the numerous benefits that are offered to help you out tremendously.