SMS marketing is used by thousands of businesses around the world. Campaigns costing millions of dollars are being created by companies small and large. SMS marketing enables you to easily reach your customers via online text serving, marketing your company’s special deals, coupons, special news and much more. It has been around for more than 20 years’ now, with no end sight anywhere in the near future. If you have yet to initiate SMS marketing, here are eight reasons to do so now.
The Price is Right
You won’t get the chance to ‘come on down,’ but you will certainly agree that the price of SMS marketing is right. No matter the size of your business or the marketing budget in place, you can easily find an online texting service that will hook you up with the deal you cannot resist. For just pennies each month you can mobile market to all of your favorite fans.
IM for Businesses
Sending a text message to a customer enables that message to quickly reach their destination. Text messages arrive in seconds and most text messages are read within minutes, so if you have an offer or a deal that is time-sensitive or needs immediate attention there isn’t a better way to get it.
Check the Numbers
If you are using any kind of marketing program you want confidence it is worth your money. SMS marketing is easily analyzed, and when done correctly offers an awesome ROI. Even if only a small portion of responses come in from your campaign, your small $20 investment is worth the 20 new customers who visit your store frequently thanks to the offer.
How in the world is the fact that text marketing is permission based, you ask? It’s easy. You aren’t wasting time promoting and marketing to those who have little to no interest in what you’re offering. If they opt-in, they want to know what your brand is up to -they want those text messages to come through, and if the offer is right they’ll definitely take advantage of it and perhaps even tell all of their friends.
Everyone has a cell phone that they carry with them at almost all times. They text their family, friends, and even co-workers. Everyone else is doing it, so why not join in on the fun?
Great Open Rates
Text messages are opened and read 95% of the time, so there is ones less thing to worry about. You want your message heard? It will be with online texting service for your business.
No letters or postcards to be tossed into the trash cans being sent out equals an eco-friendly marketing opportunity. What a bonus to text marketing.