Any company who participates in SMS marketing must adhere to a number of different guidelines. Now, with new guidelines and changes, those who finally had it all down pact may now find themselves unsure of how to conduct their campaign. Let’s take a look at the changes.
One of the biggest changes comes with the way that a consumer can opt in for the program. Joining by text is still an option, and by far the easiest way that a customer can join your loyalty program. All they need to do is send a keyword to a special short code that has been pre-selected. When presenting your messages for text marketing opt-in, make sure that you clearly state why they have signed up and what that means to them.
The second sign up option is the web widget. The widget is placed on your website, and customers can visit the site, enter their name and cell phone number and opt themselves in to the program. If this is the way that you want to offer sign up, the same notification rules apply, so be sure that it is clearly stated in the form where they are signing up.
The third option is to add the name to a spreadsheet. A spreadsheet is nothing more than a sheet on paper that a consumer can add their name to. If you offer the list, the same rules apply.
Text marketing is a very powerful platform that can help many businesses. But, if it is not done the right way there can be more problems than a person wants to think about. With new text marketing updates and changes it is important that you familiarize yourself with the changes and understand the right way to market.