E commerce businesses are greatly benefiting by using SMS marketing these days. Those businesses that are using this strategy have marched ahead of their rivals. According to a recent study over 77% of the world’s population uses a cell phone which goes to show the effectiveness of this approach. The deliverability and readability rate of an SMS is a lot higher than email or any other type of medium for that matter. This is the quickest and most direct way of interacting with a customer. Let’s look at the benefits of SMS marketing for E commerce businesses.
Even in this modern era cell phone messaging continues to have more of an impact than social media marketing. E commerce websites may not be visited as often as you think. This makes SMS marketing the obvious medium of choice to market e commerce activities. You could send out messages informing customers about the latest deals on offer. Instant messages can boost sales in a short time and improve your profits.
Mobile coupons and promotional codes are very common in the SMS marketing field. You could use this to your advantage and grow your e commerce business. Send out coupons offering discounts for example: buy 1 get 1 free or buy 3 and get 25% off. You can also use this method to get rid of products that are just sitting on the shelves. You could even use this SMS marketing strategy to strengthen customer relations, maybe reward loyal customers by offering discounts on bulk buying.
Online fraud and theft has become such a major issue that most people have difficulty trusting most e commerce websites. Often important information ends up being misused which is why customers show reluctance sharing information. You could solve this problem using SMS marketing. Experts recommend setting up a service that sends an automated pin code to the customer’s phone at the time of the transaction. This way a customer can safely make transactions without worrying too much.
Rather than spending thousands of dollars on advertising campaigns you can now just simply send out SMS marketing messages. E commerce businesses can save a lot of money using this strategy. This money can then be invested in other more important areas of the business. So if you look at the bigger picture, not only do you save money but also get to reap higher returns in the future.