People are busy living their lives –they don’t have time to sit and read pointless emails, talk on the phone for endless amounts of time or to watch webcast after webcast to communicate with a business or to partake in deals and special offers from that company. Benefiting your business, as well as the lives of those within the community, is as easy as choosing the most appropriate form of marketing. That happens to be SMS marketing.
Businesses Find Results with SMS Marketing
Also known as mobile or SMS marketing, this form of marketing utilizes an individual’s mobile device for various types of communications. Not only do these messages benefit the consumer by offering short, to-the-point information, they are also effective in providing a consumer with real-time information without the hassle.
There are few businesses that will find text message marketing not to be beneficial. This marketing strategy can be easily implemented by most any company regardless of their offerings –as long as they are looking to build long-term. trusting relationships with consumers.
How to Enhance your Business with Mobile Marketing
Mobile messaging can be utilized in a number of ways that are beneficial to any business. Of course the first way they are used is to communicate with customers. Many different ideas are available for the use of SMS marketing, including to send coupons and special offers, notifications of sales and special events and to provide them with something amazing for sending referrals your way. But, you can also use text message marketing to set appointments, communicate with employees and more.
SMS marketing is affordable and it is highly effective. For about 2-3 cents per message you can spread the word on any topic that you choose, all initiating interaction with the consumer and hopefully increasing profits by gaining new customers. SMS marketing is effective in that about 90% of all messages that are sent are opened and read! These numbers are far higher than any other form of marketing that you will find.
When Should SMS Marketing be Used?
SMS marketing can be used to send reminders to customers each day, or it can be used only to notify an individual of a sale or other event or to provide them with a coupon or savings offer. While you can send mobile marketing messages at any time, take a look at the best times to create a campaign.
- To introduce New products/services
- Announcing Special Back-to-School Deals
- Seasonal offers (Christmas, Thanksgiving, valentine’s)
- Birthday/Holiday wishes
- New stylists
What to Write in a Message
Text messages limit the amount of space that you have to write –but do not look at this as a disadvantage! We’ve already discussed how people’s busy lives interfere with long forms of communication, and the 160 characters of a text is perfect for this group of people! However, this limited space also means you need to get to the point, and do it effectively.
First, make sure that you tell the consumer why you are contacting them. The message should tell them what to do to take advantage of the reason for the contact, and finally the message should also explain how to use the offer that you have sent to them.
Produced correctly, the use of SMS messaging can provide you with fast and effective results. Whether you’re a hair salon, a nail salon or offer both, make sure that you do not miss out on the chance to increase business and build your name with the help of mobile marketing.