How to Maintain Consistency with Your SMS Marketing Campaigns

SMS marketing

Anyone who has been successful with digital marketing will tell you for free that consistency is one of the key elements in SMS marketing. If you fail to provide consistency in your marketing campaigns, then don’t be surprised to see low engagement rates and extreme effectiveness in your campaign. That’s not what you want now, or is it? Absolutely not! So, how exactly do you maintain consistency with your SMS marketing campaigns? Well, here are some helpful tips to get you started:

1. Keep your initial promise.

If your original plan was to do 5 SMS marketing campaigns a month, you should do whatever it takes to maintain that. Don’t do less and don’t exceed that target either. Failing to keep your initial promise will break the trust and reliance that your subscribers have in you. In worst case scenarios, accounts get suspended due to inconsistency issues.

2. Provide value.

Besides offering exclusive campaigns, you should also ensure that the offers that you give out are cohesive. This means that your subscribers should always know what to expect from you. If you are used to giving them monetary discounts, don’t surprise them with a buy-two-get-one-free offer. If you do, then there’s a high chance that your offer redemption will go low.

3. Maintain your schedule.

Timing is quite important as far as maintaining consistency is concerned. If you are accustomed to sending out your text message marketing campaigns between 9 to 10AM every Monday mornings, it’s best to maintain that schedule. This is because your subscribers will be expecting to see your marketing messages during that particular time.

If you are confident that you can maintain consistency throughout your SMS marketing campaigns, it’s only right that you partner with a top text message marketing service provider. is an ideal choice for you, so call 1.800.688.6290 to sign up and get your free quote.

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