As a small business owner, you should be pretty familiar with the term ROI, or return on investment. If not, let’s do a brief run through. ROI is a form of measurement that helps you determine the effectiveness of your marketing efforts. When calculating ROI, you must, at bare minimum, understand what you’re spending, and what kind of profit you’re churning out in return.
Now that you have an understanding of ROI at the most basic level, what is it about SMS marketing that gives customers such a great return? Well, to start, tons of SMS marketing providers offer a free monthly plan. Our favorite SMS marketing service, Slicktext.com, offers affordable monthly solutions for small business owners nationwide.
So, in addition to the low to no cost monthly payment options, how else does SMS marketing increase your small business ROI? Well, if done correctly, this mobile communication tactic can drastically improve offer redemption. As long as you’re firing out limited time, high value offers, you’ll observe tons of instant redemption. Long story short, this means more consistent business.
In a nutshell, this is how SMS marketing offers an achievable ROI. You can skip all the extra costs, and digital marketing fluff. You cut right to the chase with text messaging. Did you know that 99% of all text messages are opened within the first five minutes of delivery? That’s an insane statistic, and if you know marketing, one that should definitely be appealing.
Tons of marketing tactics take weeks, even months to actually perform. But, SMS marketing, if done correctly, can start working for you overnight. It will help you cultivate a list of interested subscribers that truly want to engage with your business or brand. But, before composing your first SMS campaign, make sure you brief yourself on SMS marketing best practices.