SMS marketing, also known as text marketing, or text message marketing is a method by which businesses and organizations of all sizes market to their customers via targeted, opt-in text messages. SMS marketing is quickly becoming one of most powerful marketing methods for small businesses today because of several reasons. One being the extraordinarily high response rates.
Over 98% of text messages are read. Furthermore, 95% of text messages are read within the first 5 minutes. Stop and think about how powerful that is. For your business to have the power to have your best customers read a promotion, news update, or special at exactly a time you specify is a huge feather in your cap!
SMS marketing works by reserving a special keyword that has to do with your business. When that keyword is texted to a short phone number, you are then subscribed to an SMS marketing list. Now as that list grows, it becomes more powerful and when the time is right, you can send out text message promotions whenever your business needs it most.