We love SMS marketing, which is pretty apparent. But, when it comes to this awesome mobile communication tactic, are there any setbacks? What should you worry about when mastering this method? Failure to follow SMS marketing best practices will easily result in ineffective campaigns.
Firs things first, what makes SMS marketing so successful? The immediate, personal connection. In the same token, this connection can often be destroyed if you don’t respect the value of your subscribers. For example, let’s say you just started growing your SMS marketing list. You have almost 100 subscribers, and things seem to be moving along quite well. But a few campaigns in, and something doesn’t seem quite right. Offer redemption is minimal, and your opt out rate is steadily increasing. What happened? Well, there’s a good chance you didn’t respect your subscribers’ personal space, privacy, and quiet time. To truly diagnose the problem, ask yourself these three questions.
- How many campaigns did I send per week?
- When did I send these campaigns?
- Am I including a valuable offer in each message?
As a general rule, try not to send more than one campaign a week. In addition, never fire out a message before 9AM or after 9PM. These rules cover the first two bullet points, and failure to oblige could result in decreasing list engagement. Lastly, if your messages don’t present some form of immediate value, subscribers simply won’t stay engaged. They will ignore your contact attempts, or even worse, opt out.
So, with all that said, what’s the only drawback to SMS marketing? If you’re not careful, you can completely damage customer trust and loyalty with invasive communication.
Give our favorite guys over at Slicktext.com a buzz. Their SMS marketing service is second to none. You can reach them at 1.800.688.6290, or simply shoot an email to firstname.lastname@example.org.