SMS marketing is one of the most popular tools for event promotions today. According to experts, amongst the numerous marketing tools available, SMS marketing is perhaps the most reliable and efficient. Lets discuss some reasons why it’s so effective.
Real Time Interaction
SMS marketing is a great tool for real time interaction with customers. It helps you reach out to large numbers of people at any given time and exactly when it’s needed. Real time interaction with customers hasn’t been nearly as possible in years past however with the advancements in mobile technology, we can now instantly send out mass text messages to our target audience.
You can use SMS marketing to run pre-event advertising campaigns. This will act as a reminder that your event is coming up or about to take place. You can also send out texts that encourage people to attend. Often times banners and posters are not given much attention, which is another reason why this direct marketing tool is so much more powerful.
You can use this tool to send out event invites to a target audience. Other streams like Facebook event invites seem to be ignored more and more every day. This however is not the case for SMS marketing as 99% of text messages are read. No other marketing tool comes close to matching such reach.
Polls and Questions
SMS marketing services can also be used to engage in two-way communication with the customers. You can ask questions and start polls through text messages. Such strategies can be as creative as you want them to be. You may also include some sort of incentive for people to participate such as discounted entry etc.
Lastly you can use SMS marketing to get feedback from attendees. Remember that it’s always important to know what people thought of your event. Feedback will help you determine where you need to make improvements and what’s you need to work on the most.